MARKETING FOR MANAGERS

COMMONWEALTH EXECUTIVE

MBA/MPA PROGRAMME

Term-End Examination

June 2010

C-9: MARKETING FOR MANAGERS

Time: 3 hours Maximum Marks: 100

(Weighting 70%)

Note: Attempt any five questions. All questions carry equal marks.

Explain the following accounting concepts:

Money Measurement Concept

Continuity Concept

Cost Concept

Accrual Concept

(a) Discuss the role of accounting feedback in the process of Control.

(b) Explain the uses of earning information.

What do you understand by Budget and Budgetary control? Briefly discuss the various budgets that are normally prepared by companies.

Discuss the concept of financial leverage and explain its significance. How it is measured? Describe.

What are the various components of working capital? Discuss the various factors that determine the working capital requirements of a business concern.

What do you understand by the capital structure of a firm? Explain the factors which determine the capital structure.

From the Trial, Balance of M/s XZY prepare a Trading and Profit and Loss Account for the year ending 31^st March 2010 and a Balance sheet as on that date.

Particular	Dr. (Rs.)	Particular	Cr. (Rs.)
Cash Stock Wages Purchases Returns Repairs Bad Debts Interest on loan Salaries Sales tax Octroi Insurance Charity Rent Machinery Debtors (Including Shyam for dishonoured bill of Rs. 800)	10000 40800 22525 130295 2400 1675 2310 600 8000 800 500 1000 125 2000 16000 30000	Sales Returns Loans @ 12 % (on 1-7-09) Creditors Discount Capital	180500 195 20000 30305 530 37500
Total	269030	Total	269030

Adjustments:

Wages include Rs. 2000 for erection of new machinery on 01-04-2009

Stock on 31 st March 2010 was valued at Rs. 40925

Provide depreciation on machinery @ 5% p.a.

Unpaid Salaries Rs. 800

Half the amount of Shyam's bill is irrecoverable

Create a provision at 5% on other debtors

Rent paid up to 31st July 2010

Unexpired Insurance Rs. 300

The following are the summarised Profit and Loss a/c of XYZ Ltd. for the year ending 31st December 2009 and Balance sheet as on that date. Profit and Loss A/C

Particular	Amount Rs.	Particulars	Amount Rs.
To opening stock To Purchase To carriage inward To GP c/d To Operating expense Selling and Distribution 30000 Administration 150000 To Finance expense To non-operating loss On sale of assets To Net profit	99500 545250 14250 340000 999000 180000 15000 4000 150000	By sales By closing stock By GP b/d By Non-operating Incomes Interest 3000 Profit on sales of shares 6000	850000 149000 999000 340000 9000
Total	349000	Total	349000

Balance Sheet

Liabilities                      Amount Rs. Assets                  Amount Rs.

2000 Equity shares 2,00,000 Land & Building           1,50,000 Reserves 90,000 Plant & Machinery 80,000

Current liabilities 1,30,000 Stock in trade 1,49,000

Profit & Loss A/c 60,000 Sundry debtors 71,000

Cash at Bank 30,000

Total                              4,80,000 Total 4,80,000

From the above statements you are required to calculate the following:

Current ratio

Operating ratio

Stock turnover

Return on total assets

Fixed asset turnover ratio

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