Skip to main content

Posts

Showing posts with the label Meaning Of packaging

Meaning Of Packaging

Packaging involves the activities of planning and designing of different means of packing the products.  Various means of packaging refers to wrappers or containers. Packaging plays its role in product identification. It serves as a promotional tool and build an image of the product. Packing is a process which relates to economically containing the products for shipment, storage, sale or final use of the product.  It includes the activities of wrapping or containing the product for performing the market functions especially to make economical. In other words , packaging refers to the enclosing of product in the package or containers like tins, bottles, bags, cans etc. According to William staton, “Packing general group of activities in designing the containers or wrappers for the product”