A label refers to a part of the product which contains the information regarding the product; seller etc after branding and packaging it is another significant means of product identification. A label may be a part of the package or it may attach to the product in the form of a piece of paper, printed statements, imprinted metal, leather etc. It contains information concerning the price (MRP), nature of product, date of manufacture. Need of packaging Followings are the main needs of labeling:- Product Feature: - A label describes the special feature of the product which increases its sales. Facilitates exchange: - It avoids unnecessary confusion where there is a large product range. It facilitates fast exchange process. Encourage self-service: - Labeling encourages the consumers for self-service. They can pick the product of their own choice from the shops when they are supplied with necessary information of contents, weights, use, price etc. Product-related services: - There are...
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