AMK - 01 Bachelor’s Degree Programme (BDP) ASSIGNMENT 2015-16 Application Oriented Course AMK -01: MARKETING Course Code: AMK-01 Course Title: Marketing Assignment Code: AMK-01/TMA/2015-16 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. (a) What is a sales promotion? Describe the various sales promotion tools used by marketers. (b) Explain the concept of the product life cycle with a suitable example. (10+10) Differentiate between the following: (a) Marketing Mix and Promotion Mix (b) Durable Goods and Non-durable Goods (c) Sales Promotion and Personal Selling (d) Selling Concept and Production Concept of Marketing (4×5) Comment on the following statements: (a) The packaging is not different from labelling (b) Trademark can be copied by another manufacturer (c) Penetration pricing is a profitable strategy (d) Market segmentation is required for effective marketing(4×5) Define culture. How does it influence consumer behaviour? Explain with example.(20) Write s...
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