Skip to main content

MARKETING

AMK - 01


Bachelor’s Degree Programme


(BDP)


ASSIGNMENT


2015-16


Application Oriented Course


AMK -01: MARKETING


Course Code: AMK-01


Course Title: Marketing


Assignment Code: AMK-01/TMA/2015-16


Coverage: All Blocks


Maximum Marks: 100


Attempt all the questions.


  1. (a) What is a sales promotion? Describe the various sales promotion tools used by marketers.

(b) Explain the concept of the product life cycle with a suitable example. (10+10)

  1. Differentiate between the following:
(a) Marketing Mix and Promotion Mix
(b) Durable Goods and Non-durable Goods
(c) Sales Promotion and Personal Selling
(d) Selling Concept and Production Concept of Marketing (4×5)

  1. Comment on the following statements:
(a) The packaging is not different from labelling
(b) Trademark can be copied by another manufacturer
(c) Penetration pricing is a profitable strategy
(d) Market segmentation is required for effective marketing(4×5)

  1. Define culture. How does it influence consumer behaviour? Explain with example.(20)

  1. Write short notes on the following:
(a) Objectives of Pricing
(b) Break-even points analysis
(c) F.O.B. Factor Pricing
(d) Price discrimination (4×5)
Labels:

Comments

Post a Comment

Popular posts from this blog

MANAGEMENT RESEARCH -I

POST GRADUATE DIPLOMA IN TEACHING AND RESEARCH IN MANAGEMENT   Term-End Examination June 2010   PGDTRM-03: MANAGEMENT RESEARCH -I Time: 3 hours                                                              Maximum Marks: 100 Note:   (i) There are two Sections A and B .             (ii) Attempt any three questions from Section A . All questions  carry 20 marks each.             (iii) Section B i s compulsory. And carries 40 marks.                                                SECTION – A                                  3x20=60   What is meant by the term "research design" ? Examine some of the commonly used research designs. Distinguish between probability and non-probability sampling. Explain the different methods used in both types of sampling. Examine the importance of ethics in research with special reference to the rights and responsibilities of participants. Briefly discuss the different methods of research. Also mention the situations in which they are appli...
Post a Comment
Read more

OPERATIONS MANAGEMENT

COMMONWEALTH EXECUTIVE MBA/MPA PROGRAMME   Term-End Examination June 2010 C-4: OPERATIONS MANAGEMENT Time: 3 hours                                                              Maximum Marks: 100                                                                                               (Weighting 70%)   Note:    Section-A has five questions of 20 marks each. Attempt any three  Questions from Section-A . Section-B is compulsory   40 marks. SECTION – A (a) Discuss the process of launching a new product in the market. Explain with the help of suitable examples.    10+10=20    (b) A manufacturing firm has three proposals for a product. Either it can be       purchased from an outside vendor at Rs. 4.00 per unit or it can be manufactured in-plant. There are two alternatives for in-plant manufacturing. Either, a fully automatic unit is procured, involving fixed cost of Rs.30,000 and variable cost of Rs. 2.75 per  unit. Alternatively a semi-automatic unit would cost Rs. 20,000 as fixed...
Post a Comment
Read more

Steps in starting up the small-scale business

Steps in starting up the small-scale business. A potential entrepreneur has to pass through various stages for setting up small scale unit. These are as follows:- The decision to be self-employed: - An educated person has to decide between two option either to work for other as employees or to work for himself as an entrepreneur. If the person possesses the right of knowledge, skill, experience and aptitude the best option for him is to set his own enterprise. This would give him best opportunity to invest, to innovate and  to give the best shape of this ideas. Identification of opportunity: - The viability of units means the business should identify the market needs. The entrepreneur has to do, but the consumer wants he has to produce according to needs and demands of the consumer. Selection of product on the basis of the market survey: - An entrepreneur has to select the product on the basis of the market survey, An entrepreneur should select the product keeping in view his own ca...
Post a Comment
Read more