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Importance of branding

The following are the main importance of branding:-

  1. Separate identity: - Branding provides distinct loyalty to products which is useful for competing with the products of same nature.

  2. Facilitate advertising: - Branding is useful for the purpose of advertising. It is impossible to undertake advertising campaign without the brand name.

  3. Brand loyalty: - Brand creates brand loyalty. The customers always prefer to buy their favorite.

  4. Prevents Imitation: - Branding is also needed to prevent imitation of the product by competitors.

  5. Marketing device: - Branding is required to use it as marketing devices. A small symbol with a marketing catchy slogan speaks much about the product.

  6. Product research: - Branding is also important to conduct product research. The researchers can find out the opinions and reactions of consumers regarding the product by use of a brand name.

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