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Features of marketing management

Marketing management is an operative function which fulfills the gap between production and consumption. Its main features are as follow:-

  • Functional area of management: - it is functional area of management since it includes setting goals, formulation of plans and put them into actions

  • Scope: - It consists of all those activities which are directed to supplying the want-satisfying goods to consumers in order to achieve organizational objectives.

  • Goal oriented: -The sole objective of marketing management is to facilitate an exchange of goods and services by supplying the consumers needed goods and services. So it is goal oriented.

  • Marketing mix: - Marketing mix determines the marketing mix I.e. product design, pricing, promotion, and distribution. So as to provide maximum satisfaction to the consumers.

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