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Features Of A Good Packaging

A good packaging is required to possess the following features:


Attractiveness: - A good package should be attractive in size and color combination in order to promote the sale.

Consumer convinces: - The size and weight of package should be such that it is convenient for the storage and transportation and easily consumable by the consumers.

Protective strength: - The package should be strong enough in order to protect the product.

Economical: - The cost of packaging should be minimum in order to make the price of product competitive.

Durability: - Packages should be durable so that they may be re-used for different purposes.

Pollution free: - The packaging should be eco-friendly. The polyethene packaging has been discarded by the law in the certain status.

Flexibility: - A good packaging should have an ability of flexibility or should be capable of being put to alternative use.
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