The 4 P’s of marketing mix are discussed as follow:- Product Mix - includes all those activities starting from the conception of the idea of a product till its final developments for maximizing the customers’ satisfaction. It involves planning and development of product directed at the satisfaction of target market. It entails decision making regarding the quality, quantity, size packing etc. of the product. Elements Of Product Mix The main features of product mix are as follow Product range: - It implies the closely related items of the same product. For eg. The product range of the Maruti Udyog limited is Maruti 800, Maruti waganR etc. Branding refers to the use if certain mark, symbol etc it helps in dividing the types of the same goods. Product package -Packaging means to wrap or containing the goods for supply. Product services after sale services are an important component of a product mix. It enables the firm to secure repeat orders and also secure the goodwill...
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