Solved IGNOU Assignments

The advantages of branding may be categorized into three parts:- Advantages to manufacturers Advantages to wholesalers & retailers Advantages to consumers Advantages to manufacturers It helps the manufacturers to procure orders and supply the goods in districts markets It establishes the separate identity of a product from other similar products. Popular brand names can be used for other related products of a firm. It facilitates repeat sales as customers remember brand names. It facilitates direct selling to the customers once brand name gains popularity. It facilitates regular production since there is a continued demand for the popular brand. It helps in increasing demand as it develops brand loyalty. Advantages to wholesalers and retailers. There is less risk and problem in the sale of branded goods. It requires less effort by the middleman for selling the goods. There is more demand of branded goods. It increases the goodwill of the middlemen Advant...