Solved IGNOU Assignments

Marketing function refers to those activities which are necessary to be performed from the conception of the idea of products to their final consumption by the consumers. These activities any is classified in following parts:- Functions of research Function of physical supply Function of exchange The function of facilitating to exchange. The function of research: - It is the systematic approach of study the nature of product, price, distribution, consumers preference etc. it includes the analysis and decision making after the deep investigation in the market. Planning and developments of product: - This function includes the activities from the idea of the product to its final developments. It includes the decision making regarding the packing, colour, price, size quantity etc of products so that consumers may fully satisfied. The function of physical supply: -These are those function which are required to fill the gap between the manufacturer and consumers. The following are...