BACHELOR’S DEGREE PROGRAMME Term-End Examination June, 2010 (APPLICATION ORIENTED COURSE) AED-1: MARKETING Time: 2 hours Maximum Marks 50 Note: Attempt both Part A and Part B. PART- A Attempt both the questions. Write short notes on any two of the following: Evolution of marketing Management of product line Relevance of freight absorption pricing Problems of warehouse location Distinguish between any two of the following: Promotion and sales promotion Functional middlemen and merchant middlemen Perceived-value pricing and going rate pricing Growth stage of PLC and maturity stage of PLC PART - B Attempt any three of the following: Explain the major bases for segmenting the consumer markets? Why is such segmentation necessary? 8+2 Is branding necessary? State its positive and negative effects. 2+8 How are prices in India regula...
Collection of IGNOU Assignments, Question Papers