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MARKETING

BACHELOR’S DEGREE PROGRAMME


Term-End Examination


June, 2010 


(APPLICATION ORIENTED COURSE) 


AED-1: MARKETING


Time: 2 hours                                                                              Maximum Marks 50


                                         

Note:    Attempt both Part A and Part B.  

PART- A


Attempt both the questions.

  1. Write short notes on any two of the following:



  • Evolution of marketing

  • Management of product line

  • Relevance of freight absorption pricing

  • Problems of warehouse location



  1. Distinguish between any two of the following:



  • Promotion and sales promotion

  • Functional middlemen and merchant middlemen

  • Perceived-value pricing and going rate pricing

  • Growth stage of PLC and maturity stage of PLC


PART - B


Attempt any three of the following:

  1. Explain the major bases for segmenting the consumer markets? Why is such segmentation necessary? 8+2



  1. Is branding necessary? State its positive and negative effects. 2+8



  1. How are prices in India regulated? How for various legal provisions in India have been successful in this regard? 4+6



  1. What are the channels of distribution used for consumer goods? State the various factors that influence the choice of a channel.  4+6



  1. What is the relevance of AIDA theory? How is it superior to the 'right set of circumstances theory'? 5+5



  1. "Advertising is wasteful". Do you agree? State your argument It's in favour of your view.  10

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