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OVERVIEW OF RETAILING

DIPLOMA IN RETAILING/BBA IN RETAILING 


Term-End Examination


June, 2010 


BRL-001: OVERVIEW OF RETAILING


 


Time: 2 hours                                                         Maximum Marks 50


                                                                                   

Note:        (i) Attempt any five questions.  

                 (ii) Each question carries equal marks.

  1. Define retailing. Discuss the emerging trends in Indian retail Industry. 3+7=10

  2. How would you distinguish a modern retail format with a traditional retail format? Explain with examples.  10



  1. (a) Describe various considerations to be kept in mind while doing merchandise planning.


(b) Discuss the constraining factors of Merchandise Management.     5+5=10

  1. Discuss the factors influencing setting of a store 10 location 10

  2. Explain the impact of liberalization on retail industry. 10

  3. Explain the various applications of Technology in Retail Industry.  10



  1. What do you mean by business ethics? Explain the benefits of managing ethics in retailing.   3+7=10



  1. Write short notes on any two of the following: 5+5=10



  • Rural Retailing

  • Supply chain management

  • E - Tailing

  • Internal Atmospherics


 
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