POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS/MASTER OF COMMERCE Term-End Examination June 2010 IBO-2: INTERNATIONAL MARKETING MANAGEMENT Time: 3 hours Maximum Marks 100 Note: Answer both Part and Part B PART-A Write short notes on any two of the following: 5+5 The strategic concept of marketing International market positioning Piggybacking Transfer pricing Distinguish between any two of the following: 5+5 Probability sampling methods and non - probability sampling methods of data collection. Regiocentric orientation and Geocentric orientation Services and product Franchising and contract manufacturing modes of international market entry. PART-B Attempt any four of the following questions: Explain the terms, marketing, international marketing, multinational marketing and global marketing. In the context of these four terms, describe how the inter...
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