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INTERNATIONAL MARKETING MANAGEMENT

POST GRADUATE DIPLOMA IN INTERNATIONAL


BUSINESS OPERATIONS/MASTER OF COMMERCE 


Term-End Examination


June 2010


IBO-2: INTERNATIONAL MARKETING


MANAGEMENT



Time: 3 hours                                                         Maximum Marks 100


                                         

Note:    Answer both Part and Part B

 

PART-A




  1. Write short notes on any two of the following: 5+5



  • The strategic concept of marketing

  • International market positioning

  • Piggybacking

  • Transfer pricing



  1. Distinguish between any two of the following: 5+5



  • Probability sampling methods and non - probability sampling methods of data collection.



  • Regiocentric orientation and Geocentric orientation

  • Services and product

  • Franchising and contract manufacturing modes of international market entry.


PART-B




Attempt any four of the following questions:

  1. Explain the terms, marketing, international marketing, multinational marketing and global marketing. In the context of these four terms, describe how the international marketing involvement and commitment of a company changes ?10+10



  1. Explain various steps involved in the process of international market solution. 20



  1. What is international product life cycle? Describe the phases of international product life cycle. How does it help in international marketing of the product?                            5+10+5

  2. (a) Differentiate between adaptation and standardisation strategies in international marketing. Explain the relative advantages and disadvantages of these two strategies in international marketing.5+5


(b) Explain the alternative methods applied in transfer pricing.   5+5

  1. (a) Explain the main steps involved in the sales force management.10+10


(b) Discuss different consumer promotion tools followed by companies in international marketing.

  1. (a) Enumerate the major guidelines for writing a good marketing research report.     10+10


(b) "Advances in the information technology have been revolutionising in international market operations" Comment.

  1. From the Indian point of view, identify the services 20 that offer the potential for international marketing and examine India's strengths and weaknesses in exploring the potential.                    20


 
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