POST GRADUATE DIPLOMA IN TEACHING
AND RESEARCH IN MANAGEMENT
Term-End Examination
June 2010
PGDTRM-03: MANAGEMENT RESEARCH -I
Time: 3 hours Maximum Marks: 100
Note: (i) There are two Sections A and B.
(ii) Attempt any three questions from Section A. All questions carry 20 marks each.
(iii) Section B is compulsory. And carries 40 marks.
SECTION – A 3x20=60
- What is meant by the term "research design" ? Examine some of the commonly used research designs.
- Distinguish between probability and non-probability sampling. Explain the different methods used in both types of sampling.
- Examine the importance of ethics in research with special reference to the rights and responsibilities of participants.
- Briefly discuss the different methods of research. Also mention the situations in which they are applied.
- What is multidisciplinary research? Examine the strengths and weaknesses of the multidisciplinary research.
SECTION - B 1x40=40
- A pharmaceutical company has a large sales force personnel. Of late the management had experienced a fall in the sales turnover which can be attributed to the poor performance of sales force. Prepare a business research proposal that will help the management to identify the reasons for the poor performance of the sales force.
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