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ELECTRONIC COMMERCE

COMMONWEALTH EXECUTIVE


MBA/MPA PROGRAMME


Term-End Examination


June 2010


E-01: ELECTRONIC COMMERCE




Time: 3 hours                                                     Maximum Marks: 100

                                                                                     

Note:          Answer any three questions for Section A. Each question in

                  Section A carry 20 marks. Section B carries40 marks and is

                 Compulsory.

SECTION –A 




  1. “ Emergence of the internet technologies over the past decade Has offered a new road for business communication” Elaborate Citing suitable examples.



  1. “information and Communication technology play a pivotal role In managing customer relationship” . Elucidate.



  1. Discuss the pertinent ethical issues concerning the corporate activity In E-commerce.



  1. Write short notes on any four of the following: 4x5= 20



  • PSTN

  • File Transfer Protocol (FTP)

  • B2B Commerce

  • VOID

  • DNS

  • Data Base server



  1. Brief comments on any four of the following: 4x5= 20



  • E-commerce is being shaped by and is increasingly shaping The modern society.



  • The internet draws the communication standard of an internet and The content standards of Worldwide Web.



  • Internet telephony is cost effective as compared to the PSTN.

  • Webcasting technology development is faced with the problem Of bandwidth.



  • VR system provides direct interaction with computer generated Models.



  • A web page is located by URL.



  1. E- Commerce is making impacts on the various facets of the world of marketing. It has brought in product promotion, new sales channel, brand images etc. Now as marketing manager develop a strategic e-commerce marketing plan for your organization which is desirous to enter in field of e- commerce.

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