Following are the main objectives of packaging:- Protection of product: - The main objectives of packaging are to protect the products against theft, pilferage, leakage, breakage etc. it is the package which keep the product fresh, clean and unspoilt. Identification: - The main objective of packing is providing identification to the products. It makes the products easily distinguishable and identifiable while packaging them in shelves of shops. Products convince: - Another important objective of packing is to provide containers to the producer and distributors in shipping, storage and handling of goods. Packaging should be such that it facilitates attractive display of goods in the shops and easy use of products for consumers. Helpful in the promotion of products: - The packagings serve as a very powerful promotional tool. The main features promotional functions are performed by packaging are: Self-advertising : - The design of product package itself advertises it. Disp...
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