Packaging offers the following kinds of advantages to the manufacturer , dealers as well as consumers. Advantages to manufacturer and dealers It protects the goods from spoilage, breakage and leakage etc. An attractive package serves as a silent salesman. It facilitates ‘widow’ and ‘counter’ display of goods. It prevents adulteration. It maintains the quality of the product by protecting them against light, air, heat, humidity etc. It is easy to transport from one place to another. It reduces the cost of storage and handling. It creates goodwill of company in the minds of consumers. Advantage to consumers It keeps the content fresh, clean and in an original form. It facilitates easy handling. It provides Information to consumers regarding the product. It adds to the prestige of the buyer. Empty packages may be retained for domestic use.
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