Skip to main content

Advantages Of Packaging

Packaging offers the following kinds of advantages to the manufacturer, dealers as well as consumers.

Advantages to manufacturer and dealers

  • It protects the goods from spoilage, breakage and leakage etc.

  • An attractive package serves as a silent salesman.

  • It facilitates ‘widow’ and ‘counter’ display of goods.

  • It prevents adulteration.

  • It maintains the quality of the product by protecting them against light, air, heat, humidity etc.

  • It is easy to transport from one place to another.

  • It reduces the cost of storage and handling.

  • It creates goodwill of company in the minds of consumers.


Advantage to consumers

  • It keeps the content fresh, clean and in an original form.

  • It facilitates easy handling.

  • It provides Information to consumers regarding the product.

  • It adds to the prestige of the buyer.

  • Empty packages may be retained for domestic use.

Labels:

Comments

Post a Comment

Popular posts from this blog

MANAGEMENT RESEARCH -I

POST GRADUATE DIPLOMA IN TEACHING AND RESEARCH IN MANAGEMENT   Term-End Examination June 2010   PGDTRM-03: MANAGEMENT RESEARCH -I Time: 3 hours                                                              Maximum Marks: 100 Note:   (i) There are two Sections A and B .             (ii) Attempt any three questions from Section A . All questions  carry 20 marks each.             (iii) Section B i s compulsory. And carries 40 marks.                                                SECTION – A                                  3x20=60   What is meant by the term "research design" ? Examine some of the commonly used research designs. Distinguish between probability and non-probability sampling. Explain the different methods used in both types of sampling. Examine the importance of ethics in research with special reference to the rights and responsibilities of participants. Briefly discuss the different methods of research. Also mention the situations in which they are appli...
Post a Comment
Read more

OPERATIONS MANAGEMENT

COMMONWEALTH EXECUTIVE MBA/MPA PROGRAMME   Term-End Examination June 2010 C-4: OPERATIONS MANAGEMENT Time: 3 hours                                                              Maximum Marks: 100                                                                                               (Weighting 70%)   Note:    Section-A has five questions of 20 marks each. Attempt any three  Questions from Section-A . Section-B is compulsory   40 marks. SECTION – A (a) Discuss the process of launching a new product in the market. Explain with the help of suitable examples.    10+10=20    (b) A manufacturing firm has three proposals for a product. Either it can be       purchased from an outside vendor at Rs. 4.00 per unit or it can be manufactured in-plant. There are two alternatives for in-plant manufacturing. Either, a fully automatic unit is procured, involving fixed cost of Rs.30,000 and variable cost of Rs. 2.75 per  unit. Alternatively a semi-automatic unit would cost Rs. 20,000 as fixed...
Post a Comment
Read more

Steps in starting up the small-scale business

Steps in starting up the small-scale business. A potential entrepreneur has to pass through various stages for setting up small scale unit. These are as follows:- The decision to be self-employed: - An educated person has to decide between two option either to work for other as employees or to work for himself as an entrepreneur. If the person possesses the right of knowledge, skill, experience and aptitude the best option for him is to set his own enterprise. This would give him best opportunity to invest, to innovate and  to give the best shape of this ideas. Identification of opportunity: - The viability of units means the business should identify the market needs. The entrepreneur has to do, but the consumer wants he has to produce according to needs and demands of the consumer. Selection of product on the basis of the market survey: - An entrepreneur has to select the product on the basis of the market survey, An entrepreneur should select the product keeping in view his own ca...
Post a Comment
Read more