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Meaning of Branding

A brand is a name or mark or symbol, number, letter or the world or any combination of these, given to a product in order to create its separate identity from other similar products. The brand is am product image, a quality and a personality of the product.

Branding is a process of finding and fixing the means of identification. It is nothing but naming the product and it is just like naming a child. When a brand name is registered, it becomes a trademark.

 

According to American Marketing,

“Branding is a name, term, symbol or a design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate than from those of competitors”
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