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Advantages Of Branding

The advantages of branding may be categorized into three parts:-

  • Advantages to manufacturers

  • Advantages to wholesalers & retailers

  • Advantages to consumers


Advantages to manufacturers

  • It helps the manufacturers to procure orders and supply the goods in districts markets

  • It establishes the separate identity of a product from other similar products.

  • Popular brand names can be used for other related products of a firm.

  • It facilitates repeat sales as customers remember brand names.

  • It facilitates direct selling to the customers once brand name gains popularity.

  • It facilitates regular production since there is a continued demand for the popular brand.

  • It helps in increasing demand as it develops brand loyalty.


Advantages to wholesalers and retailers.

  • There is less risk and problem in the sale of branded goods.

  • It requires less effort by the middleman for selling the goods.

  • There is more demand of branded goods.

  • It increases the goodwill of the middlemen


Advantages to consumers

  • It builds the confidence of the consumers in the product.

  • Branded goods are all time available to the consumers as they kept in the stocks.

  • It minimizes the possibilities of adulteration.

  • It provides products to the consumers at a low price as branding makes the direct sales possible.

  • Branded goods are generally of goods quality.

  • The branded goods are sold at fixed rate, so price remain stable,

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