Solved IGNOU Assignments

The following are the main importance of branding:- Separate identity: - Branding provides distinct loyalty to products which is useful for competing with the products of same nature. Facilitate advertising: - Branding is useful for the purpose of advertising. It is impossible to undertake advertising campaign without the brand name. Brand loyalty: - Brand creates brand loyalty. The customers always prefer to buy their favorite. Prevents Imitation: - Branding is also needed to prevent imitation of the product by competitors. Marketing device: - Branding is required to use it as marketing devices. A small symbol with a marketing catchy slogan speaks much about the product. Product research: - Branding is also important to conduct product research. The researchers can find out the opinions and reactions of consumers regarding the product by use of a brand name.