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RETAILING MARKETING AND COMMUNICATION

BBA RETAILING/DIR 


Term-End Examination


June, 2010 


BRL-003: RETAILING MARKETING


AND COMMUNICATION


Time: 2 hours                                                         Maximum Marks 50


                                         

Note:        (i) Attempt any five questions.

                 (ii) All questions carry equal marks (10 marks each)

 

  1. Answer any four questions (short answer questions). 4x2 ½ =10



  • What is a corporate plan?

  • List out basic principles of scientific management.

  • State the characteristics of control in relation to a retail  firm.



  • Differentiate between Profit and Loss Account and Balance Sheet.



  • What is the importance of managerial skills in retail context?



  •  How the customer is different from consumer?



  1. What is modern management? Explain principles of modern management.3+7



  1. Explain key areas of decision making in a retail firm. 10

  2. Explain how a leader can build teams and make a retail firm successful? 10

  3. Good listening skills are essential to becoming a good communicator. Explain how you could become a good listener and benefit a retail firm?  10



  1. Discuss various retail organisation structures with examples. 10

  2. What is culture ? Explain inter-cultural sensitivity in the context of retail. Explain important tips for effective cross-cultural communication.  10



  1. Write short notes on any two of the following : 5+5



  • Service centre

  • Ethnocentrism

  • Non-verbal communication

  • Financial statements in the retail context.

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