Skip to main content

Posts

Management Theory

Bachelor’s Degree Programme (BDP) ASSIGNMENT 2015-16 Elective Course in Commerce ECO – 03: MANAGEMENT THEORY For July 2015 and January 2016 admission cycle School of Management Studies Indira Gandhi National Open University Maidan Garhi, New Delhi -110 068 ECO - 03 Elective Course in Commerce ECO – 03: Management Theory ASSIGNMENT- 2015-16 TUTOR MARKED ASSIGNMENT Course Code: ECO-03 Course Title: Management Theory Assignment Code: ECO-03/TMA/2015-16 Coverage: All Blocks Maximum Marks: 100 Attempt all questions. 1. “Management Principles focus on one of the best ways of doing things and are prescriptive”. Do you agree? Give reasons and explain various principles of management. (6+14) 2. What is meant by morale? Outline the factors that influence the morale of employees in an organization. What is the significance of leadership vis a vis morale? (4+8+8) 3. Distinguish between the following: i) Strategic and Tactical Planning ii) Autocratic Style and Authoritative Style iii) Formal Commun...

MARKETING

AMK - 01 Bachelor’s Degree Programme (BDP) ASSIGNMENT 2015-16 Application Oriented Course AMK -01: MARKETING Course Code: AMK-01 Course Title: Marketing Assignment Code: AMK-01/TMA/2015-16 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. (a) What is a sales promotion? Describe the various sales promotion tools used by marketers. (b) Explain the concept of the product life cycle with a suitable example. (10+10) Differentiate between the following: (a) Marketing Mix and Promotion Mix (b) Durable Goods and Non-durable Goods (c) Sales Promotion and Personal Selling (d) Selling Concept and Production Concept of Marketing (4×5) Comment on the following statements: (a) The packaging is not different from labelling (b) Trademark can be copied by another manufacturer (c) Penetration pricing is a profitable strategy (d) Market segmentation is required for effective marketing(4×5) Define culture. How does it influence consumer behaviour? Explain with example.(20) Write s...

Labeling

A label refers to a part of the product which contains the information regarding the product; seller etc after branding and packaging it is another significant means of product identification. A label may be a part of the package or it may attach to the product in the form of a piece of paper, printed statements, imprinted metal, leather etc. It contains information concerning the price (MRP), nature of product, date of manufacture. Need of packaging Followings are the main needs of labeling:- Product Feature: - A label describes the special feature of the product which increases its sales. Facilitates exchange: - It avoids unnecessary confusion where there is a large product range. It facilitates fast exchange process. Encourage self-service: - Labeling encourages the consumers for self-service. They can pick the product   of their own choice from the shops when they are supplied with necessary information of contents, weights, use, price etc. Product-related services: -  There are...

Export Procedures and Documentation

Bachelor’s Degree Programme   Course Code: AED - 01 Course Title: Export Procedures and Documentation   Attempt all the questions. Describe the general provisions related to import under the Foreign Trade Policy (EXIM Policy) of the Government of India. Do you think that these provisions facilitate foreign trade? (16+4) a) Discuss the export financing under the deferred payment system. b) Explain the role of the Export-Import Bank of India. (10+10) Explain the Central Excise Formalities and refund procedure of central excise rebate under Rule 12. (20) a) Describe the export incentives related to an expansion of the production base for export. b) Discuss fiscal incentives for export promotion. (10+10) Write short notes on the following: a) International Contract Terms b) Basic Principles of ECGC operation c) Port Procedures d) Export Promotion Councils. (4×5)

Advantages Of Packaging

Packaging offers the following kinds of advantages to the manufacturer , dealers as well as consumers. Advantages to manufacturer and dealers It protects the goods from spoilage, breakage and leakage etc. An attractive package serves as a silent salesman. It facilitates ‘widow’ and ‘counter’ display of goods. It prevents adulteration. It maintains the quality of the product by protecting them against light, air, heat, humidity etc. It is easy to transport from one place to another. It reduces the cost of storage and handling. It creates goodwill of company in the minds of consumers. Advantage to consumers It keeps the content fresh, clean and in an original form. It facilitates easy handling. It provides Information to consumers regarding the product. It adds to the prestige of the buyer. Empty packages may be retained for domestic use.

Features Of A Good Packaging

A good packaging is required to possess the following features: Attractiveness: - A good package should be attractive in size and color combination in order to promote the sale. Consumer convinces: - The size and weight of package should be such that it is convenient for the storage and transportation and easily consumable by the consumers. Protective strength: -  The package should be strong enough in order to protect the product. Economical: - The cost of packaging should be minimum in order to make the price of product competitive. Durability: -  Packages should be durable so that they may be re-used for different purposes. Pollution free: - The packaging should be eco-friendly. The polyethene packaging has been discarded by the law in the certain status. Flexibility: - A good packaging should have an ability of flexibility or should be capable of being put to alternative use.

Objectives Of Packaging

Following are the main objectives of packaging:- Protection of product: -  The main objectives of packaging are to protect the products against theft, pilferage, leakage, breakage etc. it is the package which keep the product fresh, clean and unspoilt. Identification: -  The main objective of packing is providing identification to the products. It makes the products easily distinguishable and identifiable while packaging them in shelves of shops. Products convince: - Another important objective of packing is to provide containers to the producer and distributors in shipping, storage and handling of goods. Packaging should be such that it facilitates attractive display of goods in the shops and easy use of products for consumers. Helpful in the promotion of products: -  The packagings serve as a very powerful promotional tool. The main features promotional functions are performed by packaging are: Self-advertising : - The design of product package itself advertises it. Disp...