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Objective of Marketing Management

The chief objective of business has always been to earn profits by satisfying the needs and wants of consumers. Marketing management plays an important role in this direction by product planning and development and their value exchange. The main objectives of marketing management in light of the overall objectives of the business are as under:- Creation of demand: - Marketing tries to create demand by attracting new customers through advertisement, personal selling, sales promotion etc. A business enterprise first identifies the needs and wants of the consumers and then produces and supplies them the goods of their liking. It helps in create demand Market share: - Marketing also aims to increase the market share by following aggressive selling techniques, i.e. advertisement, personal selling, etc., necessary to survive in the competitive environment. Profitability and growth: - The long-term objective of marketing is to increase profits by satisfying the needs and wants of the consu...
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Marketing Mix

The marketing mix is the sum used to describe the combination of four inputs that constitute the company‘s marketing system product, price, place and promotion are four elements of marketing that are interrelated to each other.  A change in one element affects the others. These elements are internal variables of a business enterprise. These are also called 4p’s of marketing programs. These are mixed while preparing marketing programs with an objective to provide maximum satisfaction to the consumers. The term ‘ marketing mix’ was coined by Neil H. Border. Acc. To Neil H. Border, “ T he marketing mix refers to the apportionment of efforts, the combination, the designing and integration of the elements of marketing into a program or mix”
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Leadership

Every enterprise needs strong and able leader for its. Leadership is on important and essential aspects of entrepreneurship. Most of the enterprise fails due to poor leadership. He is the leader who influences the behavior of other and ensures the success of an enterprise. In simple words, leadership is a process of directing other toward the accomplishment of goals. It is also the ability to influence the behavior of others to accomplish the objectives. Leadership is the process of influencing and supporting  others work toward achieving the objectives
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Steps in starting up the small-scale business

Steps in starting up the small-scale business. A potential entrepreneur has to pass through various stages for setting up small scale unit. These are as follows:- The decision to be self-employed: - An educated person has to decide between two option either to work for other as employees or to work for himself as an entrepreneur. If the person possesses the right of knowledge, skill, experience and aptitude the best option for him is to set his own enterprise. This would give him best opportunity to invest, to innovate and  to give the best shape of this ideas. Identification of opportunity: - The viability of units means the business should identify the market needs. The entrepreneur has to do, but the consumer wants he has to produce according to needs and demands of the consumer. Selection of product on the basis of the market survey: - An entrepreneur has to select the product on the basis of the market survey, An entrepreneur should select the product keeping in view his own ca...
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Preparatory Course in Commerce - Assignment 2015-16

Bachelor’s Preparatory Programme (BPP) ASSIGNMENT 2015-16 TUTOR MARKED ASSIGNMENT Course Code: PCO - 01 Course Title: Preparatory Course in Commerce Assignment Code : PCO - 01/TMA/2015-16 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. 1. What do you mean by business? Explain various forms of business organisation.                                                                                                      (20) 2. (a) What do you understand by ‘Accounting Equation? Give suitable illustrations (b) What is meant by ‘Books of Original Entry’? Discuss the rules of journalizing the business transactions with the help of examples.(10+10) 3. Prepare a Bank Reconciliation Statement from the following particulars on 31st March 2014: Rs. (a) Debit Balance as per bank column of the Cash Book 3,72,000 (b) Cheque issued to creditors, but not yet presented to the bank for payment 72,000 (c) Dividend received by the bank, but not entered in the Cash Book 5,000 (d) Interest ...
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Accountancy - II - Assignment 2015-16

Bachelor’s Degree Programme (BDP) TUTOR MARKED ASSIGNMENT Course Code: ECO - 14 Course Title: Accountancy - II Assignment Code: ECO – 14/TMA/2015-16 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. 1. (a) Give specimen of company’s balance sheet as per part I of schedule VI of Indian Companies Act, 1956.   (b) Differentiate between Profit & Loss Account and Profit & Loss Appropriation Account. (10×2) 2. X Ltd. sends goods to its Karnal branch at cost plus 25%. All expenses are paid by H.O. From the following particulars you are required to show Branch Debtors Account, Branch Stock Account, Stock Adjustment Account and Branch Profit & Loss Account in the books of Head Office: Particulars Amount (Rs.) Opening Stock                                          36,000 Closing Stock                 ...
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